About the Business:

The Grand is a 45,000 square foot facility, 450 car parking structure specializing in events of all types, full food and beverage services, bar services, sales professionals to help you plan your event, no fees for planning services. Amazing Chef, Sous Chef and staff, highly trained operations and serving team.

About the Owner:

From 1913 to 1969, John Choura Sr. owned and operated meat markets in Chicago, built a successful grocery market chain and developed a restaurant landmark with long lines and a short wait. The success of these properties led the Choura family to California in the late 60’s, where they emerged in Long Beach as one of Southern California’s first catering companies.

Their reputation of superior service continued through three generations by offering quality food and beverage products one guest at a time and catering events such as the first Long Beach Grand Prix.

In the late 90’s, the legacy of the iconic Elks Lodge was coming to an end and needed new vision and a restored relevancy for the community. In 1997, The Grand Long Beach Event Center was born through an overhaul of all the event spaces including the Grand Ballroom and both outdoor courtyards, while the facility received exterior repairs and interior upgrades and enhancements.

“Event space is just the beginning when planning and creating amazing events,” says Jim Choura, Chief Executive Officer of Choura Venue Services.

Today, The Grand Long Beach focuses on creating a family-oriented yet professional experience for its guests and continues its legacy of high service standards. With a talented and energetic staff of 65 full time event professionals, we are proud to produce over 1,000 truly unique events every year.


  • Event Planning
  • Social Events
  • Fundraisers
  • Corporate Events

Social Media:


President: 1992/1993, 2015/16, 2016/17

Recipient of the Don Temple President's Award 2014



Additional Info

  • Photo Photo
  • Logo Logo
  • Company The Grand Event Center
  • Location 4101 E. Willow St. Long Beach CA 90815
  • Phone 562-426-0555
  • Direct 562-882-6856
  • Email This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Member Executive
  • Joined 1976
  • Classification Event Services
  • Name Jim Choura
Tuesday, 16 August 2016 23:08

Grand Event Center | Jim Choura

Published in Events

On Monday, January 29th the Executives Association of Long Beach met for their weekly networking luncheon. This week's speaker was Jim Choura, owner of The Grand and Choura Events. Jim has been a member of the EALB the longest. He joined in 1976 in classification of events and has keep his weekly business appointment with the EALB ever since. Jim also holds the title of 3-time Past President and Don Temple President's Award recipient. 

Additional Info

  • Inside Leads 20
  • Outside Leads 9
  • Yelp Reviews 1
  • Nextdoor Recommendations 0
  • Attendance 30
  • Guests 1
  • Current Membership Total 49
  • Date Monday, 29 January 2018
  • Member Member
Monday, 29 January 2018 00:00

Jim Choura | January 29, 2018

Published in Riptide

On Monday, January 9th the Executives Association of Long Beach met for their weekly meeting to hear from Jim Choura of The Grand. 

Additional Info

  • Inside Leads 20
  • Outside Leads 9
  • Yelp Reviews na
  • Nextdoor Recommendations na
  • Attendance 31
  • Guests 0
  • Current Membership Total 51
  • Date Monday, 09 January 2023
  • Member Member
Thursday, 12 January 2023 20:35

Jim Choura | January 9, 2023

Published in Riptide

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